The brief that keeps itself current.
What your best strategist knows, every model you run knows, and it never needs writing up again.
- IN
- your voice, offers, claims, best ads
- OUT
- one brand file, every model reads it
AI PARTNER FOR THE BEST PAID-SOCIAL TEAMS
One in ten ads wins. Take a hundred swings.
Systems that scale your secret sauce, connected to your data, built with your taste, your swipe files and your past winners.
$2,000 skill that we want you to have for free.
This skill has crushed on every account we've used it on, hitting top-5 spender for multiple 7-figure brands. So we've decided to give it to you, on the house.
All we ask
When the winners start rolling in, give us a call.
AI video ad generator
- 01Brand, persona, hook and awareness level go in.
- 02You iterate in Claude Code until the cut is right.
- 03The video comes out, in the ratios you run.
Works with or without
Higgsfield
WHERE YOU ARE
There's a reason your winners win. Your creative strategists know why. Does your AI?
You already know context is the whole game: the voice, the claims, which ads won and why. Your strategists carry it. The question is how much of it reaches your AI, and who has to type it in.
HOW FAR ALONG YOU ARE
MORE AI-NATIVE →
A CHAT WINDOW
The context lives in your best strategist's head.
They type it in again every morning, for a model that forgets by lunch. They're on four accounts, and they're tired of it.
SAVED PROMPTS, A BRAND DOC
Somebody wrote it up properly, once.
Everyone pastes from it and fixes what's gone stale by hand. The doc never finds out.
A CONTEXT FOLDER
Months of trial and error, and it works.
It knows exactly what it knew the last time someone had an afternoon to update it.
WIRED TO LIVE DATA
A system reads the account on its own.
One person built it between client calls. They're the only one who can change it.
→ WHERE WE TAKE YOU
Your AI knows why the last winner won.
It reads what ran, what won, what the client changed this week. Nobody types it in.
What we build
The five we build most, and what goes in and out of each.
It already knows what's working.
Winners get built on. Losers don't get another dollar.
- IN
- your Meta data
- OUT
- what to iterate, what to kill, drafted
Write the brief. The ads show up.
On-brand, in your ratios, enough of them to keep the testing calendar full.
- IN
- one brief
- OUT
- statics and video, ready to test
Hooks ranked by what actually spent.
From your winners, competitor ads and customer calls. Not from whoever remembers.
- IN
- winners, competitor ads, customer calls
- OUT
- a ranked hook bank
Friday admin, done before anyone logs in.
It checks every account, every day. Nothing sits till Monday.
- IN
- the admin
- OUT
- reports sent, anomalies flagged, briefs filed
Pitch research. QBR decks. Creator outreach. Onboarding.
Those five are examples, not the menu. If your team does it twice a week, we can build it.
Tell us which →2x more creative tests, on the same payroll.
- ~2×
- CREATIVES LIVE PER STRATEGIST
- Week → afternoon
- BRIEF TO A TESTABLE CUT
- 11 days
- TO THE FIRST SYSTEM
- 2 months
- ALL THREE LIVE
THE SITUATION
Two strategists ran testing for all nine accounts. The calendar stayed full because they stayed late. Winners went into a sheet, and that's where they sat.
WHAT WE BUILT
Brand context per account first — the thing everything else reads from. Then a loop on their Meta data that picks which winners to build on. Then one brief in, statics and cuts out. The first one was live in eleven days, all three inside two months.
WHAT CHANGED
Each strategist gets about twice as many creatives live. Brief to a testable cut went from a week to an afternoon. The two who stayed late don't any more.
Worth a call if
- You're still pasting briefs into ChatGPT and know it's just a workaround.
- You've built a stack you're proud of and want someone ahead of you pushing it further without taking it over.
- You want to own what gets built, not rent it.
Probably not us if
- You want a deck about AI, not a system your team runs.
- You want a bench of contractors to bill out.
- You want us to run your media buying.
BEFORE YOU GO